San Francisco/New York, July 25, 2013 – Smaato, the leading global mobile Real Time Bidding (RTB) ad exchange and mobile Supply Side Platform (SSP), announced today that it is integrating mobile direct demand platform Adsmobi into the Smaato programmatic demand team to drive global mobile real-time bidding revenue under one unified Smaato Media Demand team. Since Adsmobi launched in February 2010, the company has seen three consecutive years of revenue growth with Headquarters in New York and offices in Hamburg, London and Singapore.
"Adsmobi is now fully integrated into the mobile RTB ad exchange Smaato as we see a shift to programmatic buying in the mobile advertising industry and more brand advertisers moving their marketing budgets into RTB every day." said Ramy Yared, Founder & MD of Adsmobi. The experienced new Smaato Media Demand Team will help to further strengthen partnerships with DSPs connected to the RTB platform." Yared added.
Ramy Yared will become the new Chief Sales Officer (CSO) of Smaato. He will lead Smaato’s global sales team focused on the acquisition of new partners, both on the demand and supply side of the business. Ramy brings more than nine years of experience in Mobile Advertising to this role. He was Co-founder and MD at Adsmobi and built up a global team with 45 employees, generating mobile advertising revenues worldwide. Prior to his leadership efforts at Adsmobi, Ramy has covered senior sales positions at Buzzcity and Media Plazza.
"By integrating the Adsmobi team into Smaato, our demand and supply partners will greatly benefit from synergies on both sides of the mobile RTB ecosystem. This will further strengthen our leadership role in the mobile advertising industry as brands shift their focus on mobile advertising spend." said Ragnar Kruse, CEO of Smaato. "Our unified demand and supply sales teams will work on building and supporting preferred partnerships with publishers and DSPs to rapidly drive mobile RTB revenue on a global scale" Kruse ended.
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