Canon achieves click through rate of 1.79% using Adsmobi platforms Background With the launch of its new range of Pixma printers during the first quarter of 2013, Canon was looking to build on its traditional marketing activities with a mobile advertising campaign. The company wanted to reach out to a lifestyle audience by focusing on a design which incorporated quality, style and trendiness. Canon contracted Adsmobi to help them achieve this goal. Adsmobi is a world class transparent mobile demand side platform. It focuses on designing cutting edge solutions that through transparency and optimisation deliver the best campaigns to its customers, with results that can be tangibly tracked. The goal of Canon was to differentiate its new printer series from its competitors through the use of an interactive mobile advertising campaign. Strategy Using real time engagement, the aim was to portray the unique aspects of mobile advertising to a varied [...]

Mother’s day is just around the corner. If you haven’t started your Mother’s day campaign yet, mind that you are still in time. Mother’s day gift are commonly a last minute worry. So if consumer’s haven’t worried yet, why should you? Mother’s day is, by now, the second largest shopping day of the year. This holiday is celebrated in big countries like the US, China and India during the second Sunday of May. Other countries adopted another day. This elementary but key information, in terms of geographical target, can’t be not taken in consideration. Mobile advertising work extremely well during holidays, here are some best practices for your Mother’s day mobile advertising campaign success: For this holiday, consumers are not only giving present to their moms, but also to their wives (20%), daughters (10%), grandmothers (8%), sisters (8%), friends (7%) and godmothers (2%) as the chart shows. Campaign Planning:  Make [...]

‘Second Click Charging’- how to avoid botnet scams. Internet ad networks need to revamp their security measures. WRITTEN BY: RAMY YARED, co-founder and managing director for Adsmobi. At the beginning of April, certain Internet ad networks were attacked by the ‘Chameleon’ botnet driving up false impressions and costing the industry millions every month. Mobile advertising has been plagued by false impressions for years, but for the majority these are not maliciously done but rather instead accidental. The small screen on a smartphone guarantees that a percentage of people who open an advert do so by accident. This creates a problem because if we follow the standard pricing model for online advertising which is pay per click, then companies find themselves paying for accidental clicks. This makes return on investment difficult to track with accuracy, and causes questions as to the maturity of the entire mobile advertising process. For those unfamiliar [...]

With over a million other apps that exist in the app store, app developers are facing discovery problems to reach more downloads. Mobile demand side platforms like Adsmobi are offering cost per acquisition optimized solutions to generate more conversions, but it is not always easy to find the right partner for the right campaign. mobyaffiliates did some extensive research around this topic and published a mobile app promotion market map which highlights the big players in the industry. It is worth have a look at the infographic: Courtesy of: mobyaffiliates.com

Facebook Home beats Google to putting ads on your phone While Google uses their many services as data points to serve you ads, Facebook is taking the opposite approach. Facebook Home is going to be the one thing everyone has been waiting for Google to become, by injecting ads into every inch of your mobile experience. Read more at Geek Facebook Launches Partner Categories, 500+ Generic Profiles To Target Ads Better, With Data From Datalogix, Epsilon, Acxiom Facebook is taking another step ahead in its ad targeting strategy, which serves users advertising based on their location and online purchasing and browsing histories. The social network is launching partner categories: some 500 “unique groups”, with more to come, which are descriptors (one example: “buyers of children’s cereals”) that match up with relevant people among Facebook’s 1 billion+ users. Read more at TechCrunch Mobile Location-Based Advertising Estimated to Be Worth $8.5 Billion [...]