Press

Smartphone adoption will drive US mobile advertising market to a $2 billion industry in 2012

New York, December 5, 2011 – adsmobi released brand new whitepaper about Pan-European mobile advertising trends.

The total mobile advertising spend in the US will jump from $1.34 billion to $2.01 billion in 2012. Smartphone sales will continue to enjoy strong growth with a total of 155.6 million sold smartphones next year. Smartphone adoption is having a phenomenal impact on mobile internet usage: In 2011, the US mobile internet penetration reached 41% and will hit 48% next year (158.9 million users) – based on the data of research company mobileSQUARED. Android has become the dominant smartphone platform this year and will consolidate that position in 2012, with a 25% market share of the total US mobile market.

mobileSQUARED Chief Analyst Nick Lane about the new data: “The strong growth of smartphones is generating an incredible uplift in inventory and having a powerful impact on mobile advertising in the US! The total mobile advertising spend will jump from $1.34 billion to $2.01 billion in 2012 thanks to companies like adsmobi, that are helping to push the sector forward by delivering rich media capabilities that are enticing more agencies and brands to invest in mobile display.”

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The BIG FIVE will drive European mobile advertising market to a $1 billion industry by 2014

London/New York, September 13, 2011 – adsmobi released brand new whitepaper about mobile advertising growth in the US.

The European mobile advertising market will become a $1 billion industry 12 months faster than previously projected. By 2014, the collective mobile ad market across the BIG FIVE (UK, Germany, Italy, Spain and France) will be worth over $1.03 billion. Based on the data of research company mobileSQUARED, the mobile ad networks delivering the largest number of ads on a monthly basis across the Big 5 are InMobi, adsmobi and YOC.

mobileSQUARED Chief Analyst Nick Lane about the new data: “The European mobile advertising space is now demonstrating the strong growth that has been projected for a number of years. Companies like adsmobi, that are helping to drive the sector are primed for the good times.”

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adsmobi continues Mobile Advertising Expansion with the opening of a new office in Singapore

New York, NY/Singapore February 10, 2011 – The expansion of adsmobi’s business is reaching its next milestone. The company announced today the opening of a new office in the APAC region.

Wandrille Pruvot will hold the Regional Sales Director APAC based in adsmobi’s Singaporean office. He will lead adsmobi’s business in the fast growing Asian markets. Wandrille has a heavy international experience in the Mobile Advertising industry. Before joining adsmobi, he built up the European office of Singapore-based company Buzzcity, led the sales effort of Mobile Entertainment company Mediaplazza in Canada and worked as a Business Development Consultant for the premium SMS provider Netsize in California. His roles have always been with a worldwide focus, especially on fast growing mobile countries as APAC.

“adsmobi’s first year was very successful! We generated increasing revenues and ties to brands and service companies in the global Mobile Advertising industry. We are glad to expand our worldwide service with the opening of our office in Singapore!” stated Ramy Yared, MD of adsmobi Inc.

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adsmobi expands Mobile Advertising offerings with two new Sales Directors

New York, NY July 5, 2010 – adsmobi is celebrating the addition of two new stellar sales directors with deep experience in the global mobile advertising markets.

“After a great launch in February, adsmobi has come quickly off the ground and generated increasing revenues and ties to brands and service companies in the mobile marketing industry. We welcome Thomas and Wandrille to our team to expand our service offerings!” stated Ramy Yared, MD of adsmobi Inc. headquartered in New York City.

Thomas Anderson is the new Sales Director Americas based in New York and joins adsmobi from Jumptab. Wandrille Pruvot is the new Sales Director EMEA and was recently with Buzzcity – he will be based in Paris. Both Thomas and Wandrille report to Ramy Yared, the Managing Director of adsmobi.

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