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This video advertising format plays automatically before, in between, or after the app’s main content. The video starts without user interaction and can usually not be paused, skipped, or ended. Videos can be played either 15 or 30 seconds.
Interactive format which allows the mobile ad unit to expand from a traditional size to a larger size. This ad unit utilizes the expansion feature.
The ad unit starts out collapsed and expands after a click. Collapsed size is 300x50px (MMA) or 320x50px (iab). Expanded size 300x250px (MMA) or 320x480px (iab). The ad format must be MRAID compliant.
This interstitial ad unit can be seen in mobile apps. The user is encouraged to interact with the ad unit through playing a game.
The ad unit will then give the user the option to click out to video, or visit the advertisements landing page. Requires user action to iniciate / activate /execute the ad unit.
Interactive or non-interactive ad unit that anchors to the screen as the user scrolls through. This ad unit utilizes fixed ad placement technology. It engages the user without disrupting browsing.
Standard Ad Units is an interactive and/or non-interactive ad unit displayed on a mobile web page and/or mobile application.
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